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5 Ways To Grow Your Business Using Photography

Updated: Aug 22, 2019

Hiring a professional photographer, is a great way to capture your most memorable moments. With photos we can share memories and relive the experience over and over again. To be honest, photography may be the closet thing we have to Time Travel (that's right, I just went all philosophical...I have my moments :) ). We've all had our photos taken with the purpose of preserving a moment, but did you know that having your photo taken can grow your business and more importantly make you money? Well hold to your pants...or is it socks?...like.. I'm about to knock your socks off?....never-mind (remember that time I was philosophical? yeah, lets just ignore the last stuff.)


Now I know what you're thinking, "but I don't want to be a model." Well don't worry, you sexy beast, this article isn't about modeling (per se), it's about Branding.




So What is Branding?

Entrepreneur.com defines Branding as "The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products." An example of this would be Target's Bull's-eye or red and white color scheme. One company that exemplifies what successful branding looks like is Apple. When you think of Apple products you may picture the color white and the iconic apple logo. This is one of the ways in which Apple visually brands their products. In today's social media boom, successful Branding isn't just about the product anymore. It's also about the people or person behind the product or service. Personal Branding allows your client or potential client to know the face behind the product. It answers the question "who or what am I giving my hard earn money to?" The late great Steve Job's was a perfect example of this.


The iconic Steve Jobs represented innovation and superior technological insight. Steve Jobs knew that how you market your product/service includes marketing who you are and what you value.

If you sell yourself you can sell your product.


Now let's look at 5 ways in which Professional Photography can help grow your business and generate client leads.


1. Business Head-shots

This offers a professional way to show your clients who is behind the product of service. This also helps to build trust amongst your future clients.


2. Social Media Marketing

Social Media is one of the best and free ways to market your business and get clients. Creative photos (headshots, lifestyle, products etc.) attract more traffic to your page. More views equal more leads, more leads equal more clients.


3.Increase Website Traffic

Directing people to you website is an effective way to gain clients and generate passive income. Awesome tools like Landing Pages, rely heavily on captivating visuals.


4.Visual Marketing

Professional Business cards, flyers, flash ads etc., are all current effective marketing tools and the more professional your images look the more your chances of receiving a client inquiry increases.


5. Documenting Your Journey

jeff bezos amazon
Jeff Bezos, Starting Amazon in 1999 (hows that for motivation!)

This is by far my favorite one. As a new business owner year 1 will not be the same as year 5. As you grow your business you will experience may highs and lows. You and your business will be constantly changing. Documenting this will help show you your growth, but it will also show your clients the hard work and dedication that you put in to become the best in your field.

So now that you've read 5 ways to use photography to generate more clients for you business, feel free to check-out www.jestudiosllc.com and take advantage of the current Sales and Promotions! Be sure to subscribe to this blog for more Marketing and Photography tips and tricks!







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