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Yannick "Yanonick"
|Gaming & Media
A Case Study
Yannick is a successful Twitch streamer and game developer aiming to inspire and educate new streamers and e-sport players.
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Business Marketing Goals
Social Presence
Social Media Automation
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Pain Points
The mission of Yanonick Twitch channel is to provide a family-friendly space where gamers and game enthusiasts can escape the complexities of life and tune in to a fun gaming channel that has a positive community. As the his viewers grew Yannick knew he needed to increase his social reach and provide more content.
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Time was also a factor. How does one provide consistent content and engagement without spending their entire life on social media?
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Our Solution
Inbound Marketing Strategy | Content Automation
The challenges faced were developing a marketing foundation that reaches the right audience and allows for content marketing that is done automatically. Here were the recommended solutions:
We scheduled 3 hours a month for business strategy sessions that provided insight on effective ways to create and market content. We also provided recommendations for tips and tools that automated his social media marketing efforts.
1 on 1 Marketing Consulting
Brand Identity Discovery
We took a deep dive into a detailed report on who is his audience, what are their needs, and how will the Yanonick brand fulfill the need.
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This is crucial in the success of lead generation and audience retention.